American Repertory Ballet

American Repertory Ballet

American Repertory Ballet

Client

American Repertory Ballet

Services

Logo Design, Brand Design, Visual Design

Industries

Ballet, Art, Education

Date

Jan 2024 - Feb 2024

Oveview

This logo draws inspiration from the iconic ballet technique known as "en pointe," a fundamental aspect of classical ballet that embodies qualities of grace, elegance, and strength. Mastering this technique demands unwavering skill, dedication, and practice. The logo artfully captures the essence of"en pointe” in an abstract way through the use of inverted triangles. The prominent triangle on the left symbolizes American Repertory Ballet, representing the seasoned and mature ballet dancers. Meanwhile, the pair of triangles on the right signify Princeton Ballet School, representing the aspiring ballet dancers who are still in training, but on the cusp of achieving their dream.

Get in touch:

immalaiwei@gmail.com

Or, find me on Linkedin

© 2025 Lai Wei. All rights reserved. 

Get in touch:

immalaiwei@gmail.com

Or, find me on Linkedin

© 2025 Lai Wei. All rights reserved. 

Get in touch:

immalaiwei@gmail.com

Or, find me on Linkedin

© 2025 Lai Wei. All rights reserved.