Client
American Repertory Ballet
Services
Logo Design, Brand Design, Visual Design
Industries
Ballet, Art, Education
Date
Jan 2024 - Feb 2024
Oveview
This logo draws inspiration from the iconic ballet technique known as "en pointe," a fundamental aspect of classical ballet that embodies qualities of grace, elegance, and strength. Mastering this technique demands unwavering skill, dedication, and practice. The logo artfully captures the essence of"en pointe” in an abstract way through the use of inverted triangles. The prominent triangle on the left symbolizes American Repertory Ballet, representing the seasoned and mature ballet dancers. Meanwhile, the pair of triangles on the right signify Princeton Ballet School, representing the aspiring ballet dancers who are still in training, but on the cusp of achieving their dream.