Work

LOOMI

App designed for people have bulimia

My Role

Individual Product Manager, UX researcher, UX designer, UI designer

Skills

Sketch, Information architecture, Interview, Landscape research, Competitor analysis, Usability testing, Wireframe, Prototype, Design system, Ideation

Tools

Figma, Illustrator

Year

2023

Any of us could develop bulimia at some point in our lifetime.

0.0%

of women will have bulimia in their lifetime

0.0%

of men will have bulimia in their lifetime

These figures represent diagnosed cases; the actual number of individuals experiencing bulimia may be higher due to underreporting or lack of diagnosis.
Only fewer than half of those with bulimia have ever sought treatment for their symptoms.

(from Eating Recover Center and National Institutes of Mental Health)

WHY DO I CARE?

As someone who has been diagnosed with bulimia and is on my journey of processing it, I understand the pain and difficulties involved. To support the bulimia community, I have an idea of creating something to help them navigate the journey of overcoming bulimia.

MISSING SOCIAL ATTENTION

Individuals with bulimia frequently encounter difficulties in locating a supportive community and accessing trustworthy information to alleviate their symptoms.

CHALLENGE 1

How might we use an anonymous community feature to encourage the sharing of joyful moments and create a more positive and emotionally supportive environment?

SOLUTION

Create a dedicated platform tailored for individuals with bulimia. LOOMI combines elements of behavior tracking and mental mindfulness to offer a holistic experience, supporting users in their journey toward recovery.

Onboarding Questions

The LOOMI experience begins with a series of onboarding questions.
By answering these questions, users will receive a customized, holistic personal experience generated by LOOMI.

The LOOMI experience begins with a series of onboarding questions.
By answering these questions, users will receive a customized, holistic personal experience generated by LOOMI.

The LOOMI experience begins with a series of onboarding questions.
By answering these questions, users will receive a customized, holistic personal experience generated by LOOMI.

Mood Record

Empowering users with self-awareness and understanding.

Mood Emoji Design

Each mood emoji has their unique micro interaction.

Freestyle Mood Tracking – Users can freely record their moods, fostering deeper self-reflection.

Flexible & Detailed Entries – Options include keyword selection, journaling, sketches, photo uploads, and more—fully optional and user-friendly.

Mood Record Alternative

Since not all users are willing to access the LOOMI app multiple times a day, LOOMI also designed home screen widgets for quick recording.

Behavior Track

LOOMI tracks purge and binge eating behaviors, providing users with a detailed explanation and progress tracking. Graphs showcase improvements over time, encouraging users to challenge themselves and celebrate their progress.

Design Thinking – Binge eating and purging are the two main behaviors of bulimia. These behaviors are often driven by feelings of guilt, shame, and a distorted body image.

Food Consumption Record

Understanding the importance of a balanced lifestyle, LOOMI allows users to record daily food and water intake. This feature provides a comprehensive view of users' lives beyond bulimia, promoting overall well-being.

Quick Data Access

LOOMI also provide quick access to graphs at the bottom of the check-in section, just in case the user just wants to check their data.

Empowering users with knowledge and insights about bulimia.

Learning

Share moments of joy and support each other in a judgment-free space.

Community

24/7 10-minute response chat with a therapist or professional volunteer.

Chat

So, what's the story behind the solution?

ABOUT NAMING…

LOOMI = Luminous

LOOMI is dedicated to being the luminous guiding light for people who are suffering in the darkness of bulimia.

CHALLENGE 2

How can I build trust with people who have bulimia so they feel safe and comfortable participating in user research?

DEFINE TARGET USER

Create a persona page to define my target audience.

FIND THE MARKET GAP

Since there's no direct solution to my problem, I looked into weight loss and meditation apps to discover the perfect niche.

Key Take Away 1 – The overall language tone of the outcome should be welcoming and supportive.

Key Take Away 2 – The overall language tone of the outcome should be welcoming and supportive.

LEARN FROM REAL USERS & PROFESSIONALIST

To obtain feedback from users regarding the efficacy of the app and its related features, I conducted tests that assessed the main procedures of the user experience. Given that my app includes health and wellness features, I invited a nurse to be my care companion's counselor.

Insight 1: The importance of linguistic and visual tone in design decision making.

During the interview process, both target users and care companion interviewees raised concerns about "the tone" of this app. People who have bulimia are already suffering from unimaginable physical and mental pain. When they come to this app, all they want is a supportive and private environment.

Use yellow as the main theme color since it is often associated with positivity, warmth, and energy from a psychological standpoint.
Use muted & pastel color as supportive colors.
Use welcoming & supportive language.

Insight 2: Continue persistent in user's privacy.

Since the very beginning of the design process of LOOMI, I decided to provide this app a maximum amount of privacy through the overall experience, and the user testing results proofed me right.

The users like how this app is anonymous and even in the community section.

CHALLENGE 3

How can I design a gentle and soothing interface using pastel colors and contextual elements to support users emotionally?

ITERATION BASED ON INTERVIEW FEEDBACK

Key Take Away 1 – Beside the usage of color, micro-interaction details can also contribute to a friendly tone and enhance overall user experience.

Key Take Away 2 – Providing sub-features can help increase users' knowledge and raise awareness.

VISUAL EXPLORATION

I have three well-developed designs, but I ultimately chose the first as it best fits the app’s tone.

DESIGN SYSTEM

Reflection & Next Step

1. Designing Clarity

Good design should inherently explain itself. User testing allows me to identify existing problems before delving deeper. Gaining a better understanding of my users makes my outcomes more explicit and more user-friendly.

1. Designing Clarity

Good design should inherently explain itself. User testing allows me to identify existing problems before delving deeper. Gaining a better understanding of my users makes my outcomes more explicit and more user-friendly.

2. Small Interactions Make Big Differences

Microinteractions are woven throughout my design. As an app crafted for individuals facing psychological health issues, these interactions serve as the humane essence of the app, fostering a more open-hearted and willing user engagement.

2. Small Interactions Make Big Differences

Microinteractions are woven throughout my design. As an app crafted for individuals facing psychological health issues, these interactions serve as the humane essence of the app, fostering a more open-hearted and willing user engagement.

3. Endless Problem Solving

This time the features I designed are for the majority of bulimia patients. If I had more time, I would make the experience more personalized and target each individual’s pain point more precisely.

3. Endless Problem Solving

This time the features I designed are for the majority of bulimia patients. If I had more time, I would make the experience more personalized and target each individual’s pain point more precisely.

(from Eating Recover Center and National Institutes of Mental Health)

WHY DO I CARE?

As someone who has been diagnosed with bulimia and is on my journey of processing it, I understand the pain and difficulties involved. To support the bulimia community, I have an idea of creating something to help them navigate the journey of overcoming bulimia.

As someone who has been diagnosed with bulimia and is on my journey of processing it, I understand the pain and difficulties involved. To support the bulimia community, I have an idea of creating something to help them navigate the journey of overcoming bulimia.

MISSING SOCIAL ATTENTION

CHALLENGE 1

SOLUTION

SOLUTION

Create a dedicated platform tailored for individuals with bulimia. LOOMI combines elements of behavior tracking and mental mindfulness to offer a holistic experience, supporting users in their journey toward recovery.

Create a dedicated platform tailored for individuals with bulimia. LOOMI combines elements of behavior tracking and mental mindfulness to offer a holistic experience, supporting users in their journey toward recovery.

Onboarding Questions

The LOOMI experience begins with a series of onboarding questions.

By answering these questions, users will receive a customized, holistic personal experience generated by LOOMI.

The LOOMI experience begins with a series of onboarding questions.

By answering these questions, users will receive a customized, holistic personal experience generated by LOOMI.

The LOOMI experience begins with a series of onboarding questions.

By answering these questions, users will receive a customized, holistic personal experience generated by LOOMI.

Mood Record

Empowering users with self-awareness and understanding.

Empowering users with self-awareness and understanding.

Empowering users with self-awareness and understanding.

Mood Emoji Design

Each mood emoji has their unique micro interaction.

Each mood emoji has their unique micro interaction.

Each mood emoji has their unique micro interaction.

Freestyle Mood Tracking – Users can freely record their moods, fostering deeper self-reflection.

Freestyle Mood Tracking – Users can freely record their moods, fostering deeper self-reflection.

Flexible & Detailed Entries – Options include keyword selection, journaling, sketches, photo uploads, and more—fully optional and user-friendly.

Flexible & Detailed Entries – Options include keyword selection, journaling, sketches, photo uploads, and more—fully optional and user-friendly.

Mood Record Alternative

Since not all users are willing to access the LOOMI app multiple times a day, LOOMI also designed home screen widgets for quick recording.

Since not all users are willing to access the LOOMI app multiple times a day, LOOMI also designed home screen widgets for quick recording.

Since not all users are willing to access the LOOMI app multiple times a day, LOOMI also designed home screen widgets for quick recording.

Behavior Track

LOOMI tracks purge and binge eating behaviors, providing users with a detailed explanation and progress tracking. Graphs showcase improvements over time, encouraging users to challenge themselves and celebrate their progress.

LOOMI tracks purge and binge eating behaviors, providing users with a detailed explanation and progress tracking. Graphs showcase improvements over time, encouraging users to challenge themselves and celebrate their progress.

LOOMI tracks purge and binge eating behaviors, providing users with a detailed explanation and progress tracking. Graphs showcase improvements over time, encouraging users to challenge themselves and celebrate their progress.

Design Thinking – Binge eating and purging are the two main behaviors of bulimia. These behaviors are often driven by feelings of guilt, shame, and a distorted body image.

Design Thinking – Binge eating and purging are the two main behaviors of bulimia. These behaviors are often driven by feelings of guilt, shame, and a distorted body image.

Food Consumption Record

Understanding the importance of a balanced lifestyle, LOOMI allows users to record daily food and water intake. This feature provides a comprehensive view of users' lives beyond bulimia, promoting overall well-being.

Understanding the importance of a balanced lifestyle, LOOMI allows users to record daily food and water intake. This feature provides a comprehensive view of users' lives beyond bulimia, promoting overall well-being.

Understanding the importance of a balanced lifestyle, LOOMI allows users to record daily food and water intake. This feature provides a comprehensive view of users' lives beyond bulimia, promoting overall well-being.

Quick Data Access

LOOMI also provide quick access to graphs at the bottom of the check-in section, just in case the user just wants to check their data.

LOOMI also provide quick access to graphs at the bottom of the check-in section, just in case the user just wants to check their data.

LOOMI also provide quick access to graphs at the bottom of the check-in section, just in case the user just wants to check their data.

CHALLENGE 2

DEFINE TARGET USER

Create a persona page to define my target audience.

Create a persona page to define my target audience.

FIND THE MARKET GAP

Since there's no direct solution to my problem, I looked into weight loss and meditation apps to discover the perfect niche.

Since there's no direct solution to my problem, I looked into weight loss and meditation apps to discover the perfect niche.

Key Take Away 1 – The overall language tone of the outcome should be welcoming and supportive.

Key Take Away 1 – The overall language tone of the outcome should be welcoming and supportive.

Key Take Away 2 – The overall language tone of the outcome should be welcoming and supportive.

Key Take Away 2 – The overall language tone of the outcome should be welcoming and supportive.

LEARN FROM REAL USERS & PROFESSIONALIST

LEARN FROM REAL USERS & PROFESSIONALIST

To obtain feedback from users regarding the efficacy of the app and its related features, I conducted tests that assessed the main procedures of the user experience. Given that my app includes health and wellness features, I invited a nurse to be my care companion's counselor.

To obtain feedback from users regarding the efficacy of the app and its related features, I conducted tests that assessed the main procedures of the user experience. Given that my app includes health and wellness features, I invited a nurse to be my care companion's counselor.

CHALLENGE 3

ITERATION BASED ON INTERVIEW FEEDBACK

ITERATION BASED ON INTERVIEW FEEDBACK

Key Take Away 1 – Beside the usage of color, micro-interaction details can also contribute to a friendly tone and enhance overall user experience.

Key Take Away 1 – Beside the usage of color, micro-interaction details can also contribute to a friendly tone and enhance overall user experience.

Key Take Away 2 – Providing sub-features can help increase users' knowledge and raise awareness.

Key Take Away 2 – Providing sub-features can help increase users' knowledge and raise awareness.

VISUAL EXPLORATION

VISUAL EXPLORATION

I have three well-developed designs, but I ultimately chose the first as it best fits the app’s tone.

DESIGN SYSTEM

1. Designing Clarity

Good design should inherently explain itself. User testing allows me to identify existing problems before delving deeper. Gaining a better understanding of my users makes my outcomes more explicit and more user-friendly.

1. Designing Clarity

Good design should inherently explain itself. User testing allows me to identify existing problems before delving deeper. Gaining a better understanding of my users makes my outcomes more explicit and more user-friendly.

2. Small Interactions Make Big Differences

Microinteractions are woven throughout my design. As an app crafted for individuals facing psychological health issues, these interactions serve as the humane essence of the app, fostering a more open-hearted and willing user engagement.

2. Small Interactions Make Big Differences