Memolio.

A memory recording app

My Role

Individual Product Manager, UX Researcher, UX Designer, UI Designer

Skills

Sketch, Information Architecture, Interview, Landscape Research, Competitor aAnalysis, Usability Testing, Wireframe, Prototype, Design System, Ideation

Tools

Figma, Illustrator

Year

2024

HERE ARE THE POTENTIALS

"1 in 6 people are active journalers right now." 

"22% have kept a journal or diary at some point in their lives."

"22% have kept a journal or diary at some point in their lives."

(from Habitbetter and Psychology Today)

HOWEVER…

HOWEVER…

There are various methods and products available on the market, such as traditional journal or diary notebooks and journal or diary apps. However, none of them fully align with the rapid advancements in immersive renovation technology.

There are various methods and products available on the market, such as traditional journal or diary notebooks and journal or diary apps. However, none of them fully align with the rapid advancements in immersive renovation technology.

INTRINSIC MOTIVATION

Every form of memory recording helps people relive past moments. The addition of new immersive technology (AR & VR) makes these memories even more vivid, allowing us to revisit them, interact with our past selves, or view them from a new perspective.

Every form of memory recording helps people relive past moments. The addition of new immersive technology (AR & VR) makes these memories even more vivid, allowing us to revisit them, interact with our past selves, or view them from a new perspective.

SOLUTION

SOLUTION

Create an innovative memory-recording app for the younger generations with multiple recording options. By bridging the gap between traditional methods and modern lifestyles, our solution aims to help users unlock the benefits of memory recording without sacrificing time or convenience.

Create an innovative memory-recording app for the younger generations with multiple recording options. By bridging the gap between traditional methods and modern lifestyles, our solution aims to help users unlock the benefits of memory recording without sacrificing time or convenience.

Home

Consider memories as something similar to time, something linear, constantly merging forward. Streak feature on the top left corner keeps the user more engaged.

Consider memories as something similar to time, something linear, constantly merging forward. Streak feature on the top left corner keeps the user more engaged.

Create A New Memo

Nowadays, people are always busy and often unwilling to spend too much time recording memories, especially when they need to capture something quickly. Instead of using traditional text entry as the default, I have chosen voice recording as the primary option.

Nowadays, people are always busy and often unwilling to spend too much time recording memories, especially when they need to capture something quickly. Instead of using traditional text entry as the default, I have chosen voice recording as the primary option.

Natural Language Processing (NLP) – An option available for users who want to keep a text-based record.

Decision Making– The transcribe button is created as an option available for users who want to keep a text-based record.

Decision Making– The transcribe button is created as an option available for users who want to keep a text-based record.

Decision Making– The transcribe button is created as an option available for users who want to keep a text-based record.

Daily Memos

  • Convenient for detail adjustments.

  • After clicking the date on the home page, a clear display of each day’s memory (memo) record.

After A Memo Record…

After A Memo Record…

Understanding the importance of a balanced lifestyle, LOOMI allows users to record daily food and water intake. This feature provides a comprehensive view of users' lives beyond bulimia, promoting overall well-being.

Understanding the importance of a balanced lifestyle, LOOMI allows users to record daily food and water intake. This feature provides a comprehensive view of users' lives beyond bulimia, promoting overall well-being.

After finishing a Memo Record, a display of other Memos recorded on that day will show up.

The user has the option to edit record details by clicking "..." for later searches. 

In Memo Search, user can use filter to find out about specific Memo Records.


Memo Level – Instead of categorizing memories, I implemented a Memo Level system, allowing users to rank their memories as trivial, routine, key, or core.

Memo Level – Instead of categorizing memories, I implemented a Memo Level system, allowing users to rank their memories as trivial, routine, key, or core.

Camera & VR Mode

In camera mode, the user has the option to photo record, video record, or use the 360° camera for VR recording. 

In camera mode, the user has the option to photo record, video record, or use the 360° camera for VR recording. 

Adding AR Elements

Option of adding AR elements to make the later VR experience more complete.

Option of adding AR elements to make the later VR experience more complete.

Statistics

An information summary display of your Memo.

Statistics

An information summary display of your Memo.

So, what's the story behind the solution?

So, what's the story behind the solution?

MEMORY RECORDING IS BENEFICIAL

MEMORY RECORDING IS BENEFICIAL

Research shows that recording memories enhances mental well-being, cognitive function, and personal growth.

Research shows that recording memories enhances mental well-being, cognitive function, and personal growth.

  • Journaling reinforces memory retention (Conway & Pleydell-Pearce, 2000)

  • Journaling boosts happiness (Emmons & McCullough, 2003)

  • Journaling fosters self-awareness and creativity (Smyth et al., 2018; Kaufman & Beghetto, 2009).

  • Journaling reinforces memory retention (Conway & Pleydell-Pearce, 2000)

  • Journaling boosts happiness (Emmons & McCullough, 2003)

  • Journaling fosters self-awareness and creativity (Smyth et al., 2018; Kaufman & Beghetto, 2009).

Although memory recording brings so much advantages to our life, researches shows people dislike doing it.

Although memory recording brings so much advantages to our life, researches shows people dislike doing it.

0%

people think is time-consuming

0%

people have writer’s block

0%

people have privacy concerns

0%

people have organization issues

IDENTIFY MY OPPORTUNITY

After conducting comprehensive research from multiple perspectives, I analyzed products that offer similar services in the market.

INSIGHT FROM COMPETITOR ANALYSIS

Although these existing products offer various features, the majority are outdated. According to previous research data, these features fail to meet users' needs, such as reducing time consumption and overcoming writer’s block. Most importantly, many of these products have privacy issues.

Although these existing products offer various features, the majority are outdated. According to previous research data, these features fail to meet users' needs, such as reducing time consumption and overcoming writer’s block. Most importantly, many of these products have privacy issues.

New Technologies Make MeMolio Stand Out

New Technologies Make MeMolio Stand Out

0%

of retail accounts for AR use

0%

annual growth rate in VR/AR market

In 2024, augmented reality (AR) and virtual reality (VR) are increasingly integrated into daily life. For instance, retail accounts for 55% of AR use, enhancing consumer shopping experiences. Additionally, the global AR/VR market is projected to reach $30.7 billion in 2023, with a 46% annual growth rate, reaching around $800 billion by 2030. These trends highlight the expanding role of AR and VR technologies in everyday activities.

FEEDBACK FROM USERS

FEEDBACK FROM USERS

Total received 23 survey responses and done 10 user interviews with people who have the habit of keeping a memory record.

  • 80% of user testing participants believe this app will make recording memories more efficient.

  • 90% of user testing participants agree that the app can genuinely help them record more memories and even develop a habit of doing so.

  • 90% of user testing participants said they would like to download and use this app.

Insight 1: Prefer to instantly see time upon experiencing it

Insight 1: Prefer to instantly see time upon experiencing it

"Once I open a memory recording app, it’s either a default text entry screen or a bland calendar page. Is that possible for the experience feel more engaging, as if it has been unfolding over time, just like my own memories?" (Jessica, 24, Assistant Researcher)

  • Visualization of time.

  • Engaging and relatable opening.

Insight 2: Existing products don't provide enough editable options

Insight 2: Existing products don't provide enough editable options

How can I enhance the user experience?

  • Provide easy to navigate editable tags and categories.

  • Using color code to differentiate memories.

ITERATION BASED ON USER FEEDBACKS

ITERATION BASED ON USER FEEDBACKS

Design Take Away 1 – Categorized memory records into different level by using color code.

Design Take Away 1 – Categorized memory records into different level by using color code.

Design Take Away 2 – Add an index for each memory record (like whether it is a photo record or voice record)

Design Take Away 2 – Add an index for each memory record (like whether it is a photo record or voice record)

VISUAL EXPLORATION

VISUAL EXPLORATION

All three visuals were my final picks, but I ultimately chose the first one as it best fits the app’s tone.

DESIGN SYSTEM

DESIGN SYSTEM

Reflection & Next Step

  • Designing an app that already has many similar products in the market is not easy. It requires extensive research to identify unique features not yet available in the market, which can make the new design stand out.

  • Create a design competitor research for UI elements design, to see the possibility of improving aesthetically.

  • Continue to develop the VR headsets. 

  • Design a web browser and other versions of the app. Ensure there are no device limitations for users to access the app.

  • Designing an app that already has many similar products in the market is not easy. It requires extensive research to identify unique features not yet available in the market, which can make the new design stand out.

  • Create a design competitor research for UI elements design, to see the possibility of improving aesthetically.

  • Continue to develop the VR headsets. 

  • Design a web browser and other versions of the app. Ensure there are no device limitations for users to access the app.

Get in touch:

immalaiwei@gmail.com

Or, find me on Linkedin

© 2025 Lai Wei. All rights reserved. 

Get in touch:

immalaiwei@gmail.com

Or, find me on Linkedin

© 2025 Lai Wei. All rights reserved. 

Get in touch:

immalaiwei@gmail.com

Or, find me on Linkedin

© 2025 Lai Wei. All rights reserved.