Memolio.
A memory recording app
My Role
Individual Product Manager, UX Researcher, UX Designer, UI Designer
Skills
Sketch, Information Architecture, Interview, Landscape Research, Competitor aAnalysis, Usability Testing, Wireframe, Prototype, Design System, Ideation
Tools
Figma, Illustrator
Year
2024
HERE ARE THE POTENTIALS
"1 in 6 people are active journalers right now."
(from Habitbetter and Psychology Today)
INTRINSIC MOTIVATION


Home
Create A New Memo
Daily Memos
Convenient for detail adjustments.
After clicking the date on the home page, a clear display of each day’s memory (memo) record.


After finishing a Memo Record, a display of other Memos recorded on that day will show up.

The user has the option to edit record details by clicking "..." for later searches.

In Memo Search, user can use filter to find out about specific Memo Records.
Camera & VR Mode
Adding AR Elements
people think is time-consuming
people have writer’s block
people have privacy concerns
people have organization issues
IDENTIFY MY OPPORTUNITY
After conducting comprehensive research from multiple perspectives, I analyzed products that offer similar services in the market.
INSIGHT FROM COMPETITOR ANALYSIS
of retail accounts for AR use
annual growth rate in VR/AR market
In 2024, augmented reality (AR) and virtual reality (VR) are increasingly integrated into daily life. For instance, retail accounts for 55% of AR use, enhancing consumer shopping experiences. Additionally, the global AR/VR market is projected to reach $30.7 billion in 2023, with a 46% annual growth rate, reaching around $800 billion by 2030. These trends highlight the expanding role of AR and VR technologies in everyday activities.
Total received 23 survey responses and done 10 user interviews with people who have the habit of keeping a memory record.
80% of user testing participants believe this app will make recording memories more efficient.
90% of user testing participants agree that the app can genuinely help them record more memories and even develop a habit of doing so.
90% of user testing participants said they would like to download and use this app.
"Once I open a memory recording app, it’s either a default text entry screen or a bland calendar page. Is that possible for the experience feel more engaging, as if it has been unfolding over time, just like my own memories?" (Jessica, 24, Assistant Researcher)
Visualization of time.
Engaging and relatable opening.
How can I enhance the user experience?
Provide easy to navigate editable tags and categories.
Using color code to differentiate memories.
All three visuals were my final picks, but I ultimately chose the first one as it best fits the app’s tone.
Reflection & Next Step